UNDERSTANDING FIRST TOUCH VS LAST TOUCH ATTRIBUTION

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

How to Reduce Mobile App Churn With Performance Marketing SoftwareApplication spin is an essential organization metric that gauges the percent of individuals who stop making use of an app in a provided timeframe. A high price of spin can be an indication that individuals are wearying and turning to rival applications.